Logo and Branding for YPCT

Designed logo and branding assets for a professional networking organization for individuals aged between 25 - 40 in the Greater Toronto Area. The organization aims to support the professional and spiritual development of young Catholics entering the workforce. I was tasked with creating a logo that would tap into the richness of the Catholic faith while connecting it with the day-to-day lives of working professionals. To communicate inspiration and community engagement, I developed the image of a dove with rising flames for wings in the window of a gothic church.

Primary Logo
Primary Logo
Brandmark
Brandmark
Promotional poster the YPCT's largest annual networking event.
Promotional poster the YPCT's largest annual networking event.
Poster for launch event
Poster for launch event
Social media post
Social media post
Secondary logo
Secondary logo
I started by listing out key words to incorporate into the logo. I found that the sacrament of confirmation, which is a spiritual "sending out" into the world, would connect well with young professionals entering the workforce.
I started by listing out key words to incorporate into the logo. I found that the sacrament of confirmation, which is a spiritual "sending out" into the world, would connect well with young professionals entering the workforce.
Confirmation is connected to the Holy Spirit and images of fire.
Confirmation is connected to the Holy Spirit and images of fire.
Looking to incorporate architectural shapes to imply a sense of community while maintaining personal enrichment with the dove.
Looking to incorporate architectural shapes to imply a sense of community while maintaining personal enrichment with the dove.
Simplifying.
Simplifying.
Meshing dove with gothic window shape to produce final result.
Meshing dove with gothic window shape to produce final result.
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